Privacy Policy
This policy explains what Florence Walking Tours collects, why we use it, and what happens when you follow a booking link. We are an independent travel information website, not the official website of Florence Walking or a tour operator.
Last updated · October 2026
Florence Walking Tours publishes guides and links to bookable tours. We collect only limited information needed to run this website, answer messages, and understand how visitors use our pages.
Information we collect
If you email us, we receive the information you choose to send, such as your name, email address, and message. We use it to reply, handle corrections, or deal with feedback and accessibility issues.
We may keep email correspondence for up to two years, unless we need it longer to resolve an ongoing issue or meet a legal obligation.
Website analytics
We may use analytics tools to understand how visitors use Florence Walking Tours. These tools can collect details such as pages viewed, device type, browser, general location, referral source, and visit time.
We use this information in grouped form to improve content and site performance. We do not use it to identify you personally.
Booking links and affiliate tracking
Some links take you to GetYourGuide. These links include our affiliate tracking code, PYVZALU, so GetYourGuide can tell that you came from this website.
After you follow a booking link, GetYourGuide controls the information you provide and its privacy policy applies. We do not receive or process your card details, passenger names, booking contents, payment information, or booking confirmation.
- GetYourGuide handles the booking, payment, cancellation, refund, and customer support for bookings made on its platform.
- Its terms and privacy policy govern your purchase and data after you leave this website.
Cookies and similar storage
Cookies and similar technologies may be used to remember basic preferences, measure site use, and support affiliate tracking. A cookie is a small file stored on your device by a website or service.
You can block or delete cookies through your browser settings. Blocking some cookies may affect how links, saved preferences, or site features work.
How we share information
We do not sell your personal information. We may use service providers that help run the website, analyse visits, or manage email. They may process limited information only to provide those services.
We may also disclose information where required by law or where needed to protect the website, visitors, or our legal rights.
Your privacy rights
If UK or EU data protection law applies to you, you may have rights to ask for access to your personal data, correct it, erase it, restrict its use, object to processing, or receive a copy in a usable format.
You may also have the right to complain to your local data protection authority. Rights and deadlines vary depending on where you live and the reason we hold the information.
Changes to this policy
We may update this page when our website practices change. The date at the top shows when it was last updated.
This page is provided for transparency. It does not replace GetYourGuide’s privacy policy or terms, which govern any booking made through its platform.
Getting in touch
For questions about this policy, your information, or a request to access, correct, delete, or object to our use of your data, email info@florencewalkingtours.com. For an existing booking or payment question, contact GetYourGuide directly.